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COMMUNICATION · REPUTATION · COACHING

Stay in control — even when it gets loud.

Whether it's an acute crisis, an important message or a big appearance: we make sure the right message lands at the right moment — so your reputation holds.

Decades in Austria's leading media

  • ORF
  • Die Presse
  • Kurier
  • NÖN

A crisis takes minutes. The damage stays for years.

A quality issue, an accident, a cyberattack, fake news — suddenly you are in the spotlight. Whoever hesitates or stays silent loses the thing that takes longest to build: trust.

External

Media enquiries, online backlash, headlines.

Internal

Uncertainty, loss of control, no plan.

In principle

Nobody should face that alone.

WE KNOW THIS MOMENT

You don't have to go through it alone.

We know how it feels when the phone stops going quiet. For decades we have stood beside companies and executives in exactly those moments — calm, structured, dependable.

Gernot Rohrhofer and Franz Resperger

HOW IT WORKS

Working with R2K — in three steps

  1. Step 01

    Initial talk

    We listen and assess your situation — honestly and without detours.

  2. Step 02

    Strategy & preparation

    Clear responsibilities, the right wording and your core messages.

  3. Step 03

    By your side

    Day to day and in an emergency — fast, reliable, steady.

FREE & NON-BINDING

The crisis checklist

Eight points for the first hours of a crisis. Free — without having to talk to us yet.

To the checklist

How we support you

Three areas, one attitude: your message, clear and effective.

01 / 03

Communication

The right message at the right time — internally and externally.

Learn more
  • In a crisis?

    Crisis management internal and external, mediation, early warning.

  • Have a message?

    Copy, press conferences, events, your interface to the media.

  • Words that work?

    Audiences, wording, messages — your story.

02 / 03

Reputation

Trust is not a coincidence. It is built — and maintained.

Learn more
  • Build trust?

    Analyse and steer your public presence, a distinctive profile.

  • Reach decision-makers?

    A network across business, politics and security.

  • Under criticism?

    Personalise communication, learn from mistakes.

03 / 03

Coaching

Presence can be learned. We practise it with you.

Learn more
  • Stage fright?

    Preparation for stage, radio, TV and structured meetings.

  • Leave an impression?

    Voice, articulation, posture, better negotiations.

  • Fend off attacks?

    Respond to verbal attacks, bring talks back to substance.

01 / 03

The difference is a plan.

WITH R2K BESIDE YOU

Panic, contradictory statements, silence at the wrong time.

A clear plan and a calm voice when it counts.

The media write your story — without you.

The right message at the right time.

Trust that took years is gone overnight.

A reputation that withstands the next crisis, too.

Your guides

Mag. Gernot Rohrhofer, lawyer, journalist and author

Mag. Gernot Rohrhofer

rohrhofer@r2k.at · +43 664 8178865

You stay in control.

We help companies and executives stay in control during a crisis and in front of the media — so an incident never becomes a lasting crisis.

What you can rely on

01

Plain talk, no agency jargon

You always understand what we do and why — without buzzwords.

02

An honest assessment

In the initial talk we tell you openly whether and how we can help. Even if the answer is no.

03

Confidential

What you entrust to us stays with us. Discretion is the baseline in a crisis.

04

The view from inside

We know newsrooms from the inside — and what journalists ask for.

Let's talk, before others talk for you.

An initial talk costs you nothing — except the uncertainty of being unprepared when it counts.