SERVICE COMMUNICATION
Communication
The right message at the right time — internally and externally.
We help companies and executives stay in control during a crisis and in front of the media — so an incident never becomes a lasting crisis.
What is crisis communication?
Crisis communication is the planned, fast alignment with media, employees and the public when a company comes under pressure. It decides whether an incident becomes a footnote or a headline. We handle it for you — internally and externally, calm and with the eye of journalists who know both sides.
When the wrong answer costs more than silence.
The first hours decide who tells your story. Without a plan, more damage often comes from the response than from the incident itself.
The media will not wait
Enquiries, cameras and headlines arrive at once — an hour of silence reads as an admission.
Nobody knows who speaks
Without clear responsibilities everyone and no one speaks — contradictory statements cost credibility.
The web never forgets
Once framed wrongly, it stays findable and shapes how people talk about you.
Your guides
We know both sides of the microphone.
For decades we decided ourselves which story got printed and aired — at the ORF, „Die Presse“, the „Kurier“ and the „Niederösterreichische Nachrichten“. We bring that view to your side: we know what editors ask, how fast it has to be and which phrasing will be used against you tomorrow. Calm, structured, dependable.
- Decades at ORF, Die Presse, Kurier and NÖN
- A journalist’s inside view
- Crisis management internal and external
- A direct line to Austrian leading media
What we can do for you
- 01
Are you in a crisis situation?
We provide professional crisis management and take over your crisis communication — both internally and externally. We mediate between conflicting parties. We prepare you, define clear responsibilities and help you recognise crises early.
- 02
Do you have an important message?
We draw on decades of journalistic experience, support you in writing copy and organise your press conferences or company events. We are your interface to the major Austrian newspapers, broadcasters and online media, ensuring the right message at the right time.
- 03
Do you want words that work?
We define your audiences, develop the right wording and the relevant messages. We help you tell your story.
How we work in an emergency
Step 01
Clarify the situation
Step 02
Set message and spokesperson
Step 03
Lead the way out
Step 01
Clarify the situation
Step 02
Set message and spokesperson
Step 03
Lead the way out
Sounds like your situation?
Arrange an initial talkYou become the calm voice people believe, even in the storm.
WITHOUT A PLAN
WITH R2K
You react instead of leading — every enquiry catches you off guard.
One voice, one line, one steady hand.
Different voices contradict each other in public.
The right message reaches the right people at the right time.
The headline sticks, long after the incident is forgotten.
The incident stays an incident — not a lasting crisis.
Frequently asked questions
- 01
What is the difference between crisis communication and PR?
PR builds reputation over time. Crisis communication kicks in when things turn acute: fast, fact-based and designed to keep trust rather than win attention.
- 02
When should we bring you in?
As early as possible — ideally before you communicate publicly. The first hours often decide. A call costs nothing and can save a lot.
- 03
Do you also work with our existing press office?
Yes. We complement internal teams and press offices rather than replacing them — with an outside view and newsroom experience.
- 04
Do you handle contact with journalists?
On request, yes. We speak to media on your behalf or prepare your spokespeople so they appear with confidence.
- 05
What does an initial talk cost?
The initial talk is non-binding. In it we assess your situation and the effort involved — you receive a concrete offer afterwards.
Let's talk, before others talk for you.
An initial talk costs you nothing — except the uncertainty of being unprepared when it counts.