SERVICE REPUTATION
Reputation
Trust is not a coincidence. It is built — and maintained.
We help companies and executives build a reputation that holds — so trust turns into contracts, talent and access.
What is reputation management?
Reputation management is the deliberate steering of how a company or person is perceived — before, during and after critical phases. It analyses your public presence, sharpens your profile and makes trust plannable. We develop that profile with you and keep it stable even when things get uncomfortable.
Your reputation forms with or without you.
If you do not shape your image yourself, others will — competitors, media, the web. A blurry profile costs contracts, talent and negotiating power.
Interchangeability
Whoever stands for everything is remembered for nothing — and gets compared on price.
No access
Without a network and a profile, your messages never reach the decision-makers who matter.
Vulnerability
Criticism hits harder when no solid reputation cushions it.
Your guides
We know what trust depends on.
As journalists and advisors we spent decades observing why some names carry weight and others do not. We know the stages of Austrian public life and the people behind them — in business, politics and security. We put that instinct and that network to work for your profile.
- Decades of an inside view in leading media
- A network in business, politics and security
- Strategy consulting and positioning
- Experience with criticism and headwind
What we can do for you
- 01
Do you want to build trust?
We analyse, plan and steer your public presence, align internal processes and develop a distinctive profile.
- 02
Do you want to reach decision-makers?
We have a broad network and connect you with decision-makers in business, politics and security.
- 03
Are you under criticism?
We help you personalise your communication, avoid drawn-out disputes and learn from mistakes.
Three steps to a clear profile
Step 01
Establish your position
Step 02
Sharpen the profile
Step 03
Become visible
Step 01
Establish your position
Step 02
Sharpen the profile
Step 03
Become visible
Sounds like your situation?
Arrange an initial talkYou become the name people trust before they even meet you.
WITHOUT A PLAN
WITH R2K
Your reputation is left to chance — shaped by others.
A profile people recognise and trust.
Good work stays invisible because no one tells the story.
Your messages reach the people who decide.
Every piece of criticism hits an open flank.
A reputation that withstands the next crisis, too.
Frequently asked questions
- 01
What is the difference between reputation and image?
Image is the short-term impression, reputation the standing built over years. Image can be staged; reputation has to be earned — and maintained.
- 02
How long does building a reputation take?
Trust grows slowly and breaks fast. Reputation work is therefore not a project with an end date but an attitude — we accompany you continuously.
- 03
Can you have negative coverage deleted?
Reputable coverage cannot simply be deleted. We address the cause: clear communication, a solid profile and the right handling of criticism.
- 04
Who is reputation management for?
For companies, boards and executives whose reputation is part of their business — especially where trust decides on contracts and access.
Let's talk, before others talk for you.
An initial talk costs you nothing — except the uncertainty of being unprepared when it counts.